Retailers and restaurants are embracing Guest Wi-Fi to boost their business

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In this connected world, customers are depending increasingly on their smartphones for information about the world around them. While many retailers and restaurants already offer Wi-Fi, now is the time for them to take advantage of the opportunity to leverage their Wi-Fi service to advance their business goals.

The adoption of smartphones is revolutionizing the retail industry. Retail is one of the most dynamic industries to embrace and leverage Wi-Fi as an engagement opportunity.

The need to offer amenity Wi-Fi has become a basic necessity in restaurants too because customers expect it. Chains and fast food have led the way, followed by independent owners.

Although many businesses offer Guest Wi-Fi, few are leveraging it as part of an omnichannel strategy. That’s a missed opportunity because, when combined with the right platforms, Guest Wi-Fi enables businesses to provide customers with a convenient and seamless retail experience.

Download this white paper from Maravedis to discover the changes occurring in the retail and restaurant industries and how you can help them take advantage of these new trends through Advanced Guest Wi-Fi services.

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Mr. Fellah, is a Senior Analyst and founder of Maravedis with 20-year experience in the wireless industry. He authored various landmark reports on Wi-Fi, LTE, 4G and technology trends in various industries including retail, restaurant and hospitality. He is regularly asked to speak at leading wireless and marketing events and to contribute to various influential portals and magazines such as RCR Wireless, 4G 360, Rethink Wireless, The Mobile Network, Telecom Reseller to name a few. He is a Certified Wireless Network Administrator (CWNA) and Certified Wireless Technology Specialist (CWTS).

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