The Power of Wi-Fi Connectivity and Content Insertion in Theme Parks

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Annual visits to theme parks worldwide are expected to rise to almost 1.2 billion by 2019, up from an estimated 985 million in 2015, and Wi-Fi connectivity is set to be a key part of the attractions. According to the Global Theme and Amusement Park Outlook 2015–2019 Report from IAAPA (International Association of Amusement Parks and Attractions), attendance is projected to rise at an annual compound rate of 4.4 percent, as investments continue by theme park operators. Visitors are drawn in by new attractions such as the Wizarding World of Harry Potter, helping entries increase by double-digit percentages for parks where it has been installed.

Yet after attracting park-goers with the promise of entertainment and experiences that not even the Internet can rival, only so many people can ride an attraction at once. The others must wait in line, with queues that grow longer as the weather gets finer. It is during these moments that a significant opportunity awaits park operators, by leveraging the use that visitors make of their mobile devices. Read More

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Mr. Fellah, is a Senior Analyst and founder of Maravedis with 20-year experience in the wireless industry. He authored various landmark reports on Wi-Fi, LTE, 4G and technology trends in various industries including retail, restaurant and hospitality. He is regularly asked to speak at leading wireless and marketing events and to contribute to various influential portals and magazines such as RCR Wireless, 4G 360, Rethink Wireless, The Mobile Network, Telecom Reseller to name a few. He is a Certified Wireless Network Administrator (CWNA) and Certified Wireless Technology Specialist (CWTS).

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