What Should You Look for in a Guest Wi-Fi Platform?

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Guest Wi-Fi gives a business a better chance to attract and keep customers, by offering them the Wi-Fi connectivity they crave without compromising the security of the business’s own internal Wi-Fi network. End-user demand for Wi-Fi is high: consequently, there are many guest Wi-Fi solutions on the market, each vying for adoption by enterprises. So, which factors should you consider when making your choice? This will naturally depend on your business goals, preferences, and possibilities. Do you just want to make basic Wi-Fi available to your customers? Do you also want to get to know your customers better, by seeing how they use their guest Wi-Fi connections? Do you want to drive part of the content they see with your own messages, promotions, and invitations to use your app for their benefit? Read More

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